Yuri lchimura, a Tokyo native, after working in the fashion industry, she is currently active as a freelance illustrator. She creates illustrations tailored to various media, including websites and magazines. She has also created a casual mouse character "SHIRA TAMA". She widely develops original products featuring “SHIRATAMA-chan” and actively hosts pop-up events in department stores and other locations.

Additionally, she has entered into licensing agreements with companies to produce in various fields. She also collaborates with companies to design products in diverse areas, including lifestyle goods and confections.

Her artwork often embraces themes of "cute" and "nostalgic" blending modern aesthetics with a sense of familiarity that resonates with everyone.